holiday marketing tips

Holiday Marketing Tips for Small Business

Marketing / by Daniella Gama-Diaz

The leaves are changing, and the air is getting colder, which can only mean it is time for you to set your company up for success this season and check out these holiday marketing tips for small businesses. This year, it’s more difficult to celebrate the holidays with friends and family in person. People may turn to gift-giving to feel connected to their loved ones. Ensure your business is well known to 2020 holiday shoppers by following these 3 holiday marketing strategies for small businesses in 2020: Free Holiday Marketing Ideas, Inexpensive Marketing Ideas, and Holiday Promotional Ideas.

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Free Holiday Marketing Ideas for 2020

The 2020 holiday season is an excellent time for content creation, as the themes are easily recognizable, people are looking for deals, and everyone is in good spirits! Here are several holiday marketing strategies for small businesses that are free so that you can deck the halls at no cost to you.

1. Tailor your email subject lines

First of all, do you use email marketing? If not, you should! Email marketing is a great way to keep your business top of mind for your customers while helping them stay up to date on your new products and promotions. Capitalize on the shopping craze during the holiday season by highlighting all your best-selling products and how they would make the perfect gift. Shoppers will be grateful to see your most popular items right in their inbox!

2. Publish Holiday-themed social media posts

Social Media is a great way to promote your business and interact with your customers. Incorporate the holidays into posts about your products by showcasing your products with festive backgrounds, like snow, reindeers, a menorah, or wrapping paper print. Keeping your followers informed with themed posts is an eye-catching way to increase engagement with your consumers.

3. Create bundles

A great way to push multiple products at once is to create bundles. Pick products or services that complement each other, such as a candle and candle holder, or a manicure and a pedicure, and package them together in your promotions. Putting together products that sell well together instead of promoting individual items can boost your sales. Consider adding a discount for merchandise bought together to encourage customers to purchase multiple items!

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2020 Inexpensive Marketing Ideas for Small Business

The holiday season is the biggest shopping season in America, so it’s especially important as a small business to capitalize on the momentum. Here are some inexpensive ways to use a little bit of your holiday marketing budget and get excellent returns.

1. Holiday giveaway

Everyone loves a giveaway! Whether it’s food, clothes, makeup, electronics, or furniture, people love to enter raffles, drawings, and contests to win prizes. Run a holiday giveaway on your website! For the cost of the product you are giving away, you can attract lots of people to your website, which can turn into new customer acquisition. While people are on your site, they may just decide to shop! You can also promote this on social media, and gain new followers.

2. Holiday sales

With every store competing for holiday cash, sales are a great way to entice customers to pick your shop over competitors. You can encourage customers to make their holiday purchases at your store because of your discount offers. It’s a fantastic idea to also promote this on social media, as another way to get the word out about your sale!

3. Create holiday content

The holiday season has all kinds of music, traditions, and decorations. Use these themes to create fun and engaging content! From posting a video of your employees decorating the store to fun recipes, crafts, and ideas your products can be used for, there are tons of ways you can incorporate the holidays into your social media content.

Holiday Promotion Ideas for Small Business: 3 Proven Tactics

For bigger returns from your promotional budget, don’t shy away from larger investments! Here are some proven tactics that will increase your brand awareness and drive more customers to your website and give your business a more favorable perception.

1. Partner with a charity

The holidays can be a tough time for many people, especially this year. Luckily, there are tons of charities that help people in need, both national, and local! Find a charity that stands for a cause important to you. Collect money from your staff, customers, and a percentage of your sales. You can even launch a new product with the sole purpose of raising money for charity! This strategy is a little more costly due to dipping into profits, but the holiday season is all about giving!

2. Paid social ads

Advertising on social media is very effective, as it reaches directly into your target market’s feed. Increasing your ad spend during November and December is a surefire way to get returns on your investment. People will be on the lookout for holiday gift ideas and deals and will spend more time on social media as they look to connect for the holiday season. If there’s any time to invest in paid social media advertising, it’s definitely now!

3. Expand into Google Shopping

Go beyond just social media with Google Shopping! Google Shopping allows you to place ads, right on Google search results. By placing ads for your products on Google, anyone that searches for that term will find your products. When people are searching for the perfect holiday gift, getting a helpful hint from Google in the form of your ad is sure to drive them to your website. Try it out today!

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